It's wild how it's taking corporate America to produce good hip hop. First Nike was able to get Rakim, Nas, KRS-One and Premier together to make a track about the music, then they paid the money to pair up Just Blaze and Juelz Santana to make an anthem for their new shoe line. Well now Smirnoff and Cornerstone Promotions are doing the
Smirfnoff Signature Series to sell their product. To promote the new Smirnoff Signature Mix drinks, they’ve commissioned Common and Just Blaze to remake “The Light,” Q-tip and Cool n Dre to remake Tribe’s “Midnight,” and KRS-One and DJ Premier to remake “Criminal Minded.” All of the tracks will be available via
Smirnoff tomorrow but check out "The Light" below.
The Light 2008 (Prod. by Just Blaze) - Common feat. Marsha Ambrosius & BilalNot only this, but all of these classics will be performed live at a launch party tonight in New York with
Rik Cordero somewhere in the mix as well. Props to
Miss Info.